the magic of PFW & its impact on social📲
Paris Fashion Week Spring/Summer 2025 has once again demonstrated its unparalleled influence in the fashion world, presenting a fusion of innovation, tradition, and artistic expression. The event not only captivated audiences with its runway presentations but also generated substantial positive engagement across social media platforms.
pictures by fhcm.paris/en
Runway Highlights:
Schiaparelli: Daniel Roseberry's "Icarus" collection challenged the notion that modernity equates to simplicity. The designs featured extreme silhouettes achieved through tight corsetry, with models like Kendall Jenner showcasing these avant-garde pieces.
Miss Sohee: Making her debut at Paris Couture Week, Sohee Park presented a collection that exuded opulence and femininity. Her designs paid homage to her South Korean heritage, incorporating traditional elements like the hanbok silhouette and motifs from Korean folk art.
Gaurav Gupta: Returning to Paris, Gupta's collection titled "Across The Flame" was a testament to resilience and transformation. The designs featured intricate details and dramatic structures, reflecting a journey of rebirth.
The strategic collaboration between fashion houses and influencers significantly amplified the event's reach:
Earned Media Value (EMV): The Spring/Summer 2025 season saw a remarkable 59% increase in EMV, totaling $839.6 million. This surge is attributed to the presence of A-list celebrities and K-pop stars, which heightened engagement across platforms.
Influencer Engagement: Kylie Jenner and Thai actor Nattawin Wattanagitiphat emerged as standout personalities, significantly boosting online discussions and brand visibility.
Global Reach: The event's digital presence resonated worldwide, with notable engagement from regions such as Thailand, underscoring the global appeal and inclusivity of the showcased collections.
Menswear Highlights from Paris Fashion Week Spring/Summer 2025
Louis Vuitton
Under the creative direction of Pharrell Williams, Louis Vuitton's collection celebrated his enduring friendship with Kenzo's Nigo. The runway featured co-designed pieces that seamlessly merged streetwear elements with luxury fashion, highlighting both designers' personal archives.
Dior Men
Kim Jones revisited Dior's mid-century heritage, particularly the "Ligne H" silhouette, to present minimalist and angular designs. The collection balanced precision and opulence, featuring pieces like black leather bombers and tailored opera capes, reflecting a transformation in menswear aesthetics.
Lanvin
British designer Peter Copping made his debut at Lanvin, drawing inspiration from the house's founder, Jeanne Lanvin. The collection, titled "Ă€ la maison," featured both men's and women's wear, with menswear focusing on overcoats, high-neck tops, and formal trousers, offering a modern take on 1920s elegance.
Rick Owens
Rick Owens paid homage to Concordia, the Italian town where his garments have been produced for over two decades. The collection featured his signature avant-garde aesthetics, with a focus on draped silhouettes and industrial-inspired designs, reflecting a deep connection to his manufacturing roots.
Social Media Impact
The menswear collections garnered significant attention on social media, with influencers and fashion enthusiasts sharing runway highlights and personal interpretations. The fusion of traditional tailoring with modern design elements resonated with a global audience, amplifying the positive reception of Paris Fashion Week's menswear showcases.
Paris Fashion Week continues to be a beacon of creativity and innovation in the fashion industry. The Autumn/Winter 2025 collections have not only set new trends on the runway but have also fostered positive engagement across social media platforms, reinforcing the event’s global influence and the dynamic interplay between fashion and digital media.
