partnerships we’re loving right now📌| July 2024
A great collaboration can be a game-changer for any brand, and this month was no exception. From the worlds of beauty and fashion, we witnessed brands masterfully harnessing pop culture moments, social media frenzy, and influencer magic. These strategic alliances captivated audiences and set new trends and standards within their industries. With creativity at an all-time high, brands are pushing boundaries and redefining what it means to collaborate.
Dive in as we reveal our top three standout collaborations of the month:
Zendaya and Roger Federer Showcase On’s New Campaign
Zendaya and Roger Federer team up in a dynamic new campaign for On, featuring a playful tennis match. The video starts with a fun encounter at an On store, leading to an intense "air tennis" match, set to an adrenaline-pumping soundtrack. Zendaya, recently named as On’s brand partner, and Federer, an On entrepreneur with his collection, highlight their strong connections to the brand through this creative and engaging campaign.
Source: Hypebeast
2. Jacquemus x Nike Collection
The highly anticipated Jacquemus and Nike collaboration will be released soon, featuring the standout Swoosh Bag in black, red, and white, first seen with Sha’Carri Richardson in February. The collection includes a new silver and white Nike Air Max 1 ‘86, matching jogging suits, multi-logo t-shirts, sports bras, and more. Inspired by French and USA colors for the Olympics, the apparel also features summer-ready one-piece bathing suits and versatile trousers.
3. Fenty Beauty Teams Up with Paris 2024
Rihanna's Fenty Beauty announces an exciting partnership with the Paris 2024 Olympics and Paralympics. This collaboration marks Fenty Beauty's debut as an official beauty partner, aiming to celebrate diversity and inclusivity on a global stage. The brand will provide makeup for athletes, emphasizing their commitment to beauty for all. This partnership reflects Fenty Beauty's ethos of promoting confidence and self-expression through makeup.
Do you love to show us a collab you’re obsessed with? Send us an email at info@theclbstrategy.com !
