a letter for our founder ⚡️
Reflecting on 2024: The Year of Growth and Connection ⚡️
As we close out 2024, I can’t help but feel immense gratitude for the journey the clb. has taken this year. What began as an idea to empower individuals and organizations with strategic clarity has transformed into a thriving community built on insight, trust, and partnership.
the clb. newsletter: A Growing Community
One of the most rewarding milestones this year has been the growth of our newsletter. Starting with a modest audience, we’ve now reached over 300+ engaged subscribers—curious people and committed to leveling up their strategic thinking.
The feedback has been incredible. Readers have shared how actionable insights from the newsletter helped them create content, learn about the digital landscape, and learn about the most culturally relevant events, partnerships and brands. This reaffirmed my belief that the right strategies, shared at the right time, can have a transformative impact.
I’m especially proud of how we’ve diversified content—offering exclusive subscriber-only case studies, live strategy breakdowns, and actionable templates. These additions were direct responses to the community’s needs, and they’ve been a game changer.
partnerships: Building Together
2024 was also a pivotal year for collaborations. Partnering with forward-thinking organizations allowed us to take the clb.’s mission beyond the newsletter and into social media partnerships, digital media engagements, and bespoke consulting projects.
Highlights include our partnership with Miami-based luxury brand Baliawear in its social media and several projects with the Hotel Collection brand for home diffusers and wine collection. These experiences have not only amplified our reach but also deepened our understanding of the impact of content creation and the opportunities that come with collaborating across a diverse range of brands and industries.
Looking Ahead
As I look ahead to 2025, my focus is on deepening these connections by enhancing our monthly newsletter, engaging more meaningfully with our community, and continuing to build our brand. These efforts are aimed at ensuring that the clb. remains a trusted resource for anyone seeking to continue to learn about the social media landscape, cultural moments, and how to thrive in a digital world.
To everyone who’s been part of this journey—thank you. Your support, insights, and feedback are what make this work so fulfilling.
Here’s to continuing to grow, learn, and strategize together in the year ahead.
Warm regards,
KC
Founder, the clb.
